Both Billo and JoinBrands are excellent UGC platforms designed for creators who prioritize content quality over follower count, making them ideal for beginners.
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Billo typically focuses on high quality video ads and product reviews often requiring a pitch video to brands. Earnings range from $15-$60+ per video and the platform is known for its curated projects and streamlined workflow for performance ready video.
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JoinBrands acts as a larger creator marketplace with a higher volume and variety of tasks photos and videos. Creators apply for campaigns with potential earnings ranging from $10-$100+ per piece of content. It is widely praised for helping beginners quickly build their portfolio with smaller and easier assignments.
The best choice depends on your focus: Choose Billo if you want to specialize in video and prefer a curated, high quality, high pay per piece approach. Choose JoinBrands if you want more volume and variety to build your portfolio quickly.
In this post we will learn about Billo vs JoinBrands: Best UGC Platforms for Beginners with No Followers?
The Quick Verdict: Beginner UGC Platform Comparison
| Feature | Billo | JoinBrands | Winner for Beginners |
| Focus | Video-first (TikTok Ads) | Photos & Videos (Marketplace) | Billo (Higher fixed video price) |
| Price/Video (Min) | $99+ (Fixed Rate) | Varies (Fixed Rate) | Billo (More transparent pricing) |
| Application Hurdle | Strict 30-second Video Pitch required. | Simple Profile Setup. | JoinBrands (Easier to get approved) |
| Payment Method | PayPal | PayPal | Tie |
| Volume of Work | High (500+ weekly offers) | High (Large Creator Network) | Billo (Focus on high-volume video) |
| Key Risk | High competition for tasks. | Payment/Support issues reported. | Billo (More reliable payouts) |
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The UGC Market Explained: Why Followers Do not Matter Anymore
User Generated Content (UGC) is a massive US based side hustle where brands pay you to create authentic, non polished content (photos, short videos) that looks like a real customer created it.
The best part? You do not need followers. Brands use this content for their own paid ads and websites, meaning they buy the video and do not care about your social reach. UGC marketplaces are the easiest way for beginners to enter this market.
The Essential Tool: The UGC Portfolio (0 Followers Needed)
Before applying to any platform, you need a portfolio. You should create 3 to 5 mock videos using products you already own (skincare, favorite coffee, workout gear).
- Video Style: Keep them authentic. Film on your smartphone, speak naturally and use basic editing (CapCut or InShot).
- The Hosting: Host your videos on a free Notion or Canva landing page that clearly says “UGC Portfolio.” Never use a messy Google Drive folder.
In this post we are learning about Billo vs JoinBrands: Best UGC Platforms for Beginners with No Followers?
Billo Review: The Best Platform for High Paying, Video First Gigs
It positions itself as the specialist for high quality, performance driven video UGC content brands will use in their paid TikTok and Meta ad campaigns.
Billo Transparent $99+ Price Tag and Payouts
Billo is the winner for new creators seeking clear reliable pay rates.
- Fixed Pricing: Videos start at $99 (USD) and can increase significantly based on the brief complexity like adding voiceovers, complex setups or higher usage rights. This structure eliminates the stressful negotiation process.
- Volume: Billo claims to have over 500 job offers per week. This high volume is perfect for beginners who need to submit many applications to land their first few gigs.
- Payment Method: Payouts are reliable and processed through PayPal, handling all the paperwork which simplifies your taxes later.
The Billo Acceptance Hurdle: Mastering the Video Pitch
To get approved on Billo, you must submit a mandatory 30 second video pitch.
This is the platform primary quality filter.
- The Key Requirements: You must film in 1080p, use your rear camera for better quality, have clear audio (no background music) and must not include any social media handles or text/filters.
- The Reality: The Billo team reviews this manually. Many beginners get rejected the first time. You must be prepared to fix it and resubmit. Plan for about 30 applications to land your first paid job.
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JoinBrands Review: The Best for UGC Volume and Variety
JoinBrands operates more like an open marketplace offering a wider variety of gigs including photos, testimonials and video clips. It is generally easier to get your profile approved here.
JoinBrands Pay, Payout Speed and Product Reimbursement
JoinBrands is ideal for those who want to build their volume of work quickly and do not mind a fast paced environment.
- Fixed Pricing: Like Billo, JoinBrands uses a fixed pricing model to eliminate rate negotiation. You simply select the job and agree to the displayed rate.
- Payment Method: Payments are made quickly into your PayPal wallet once the content is approved by the brand.
- Product Acquisition: This is a crucial difference: some campaigns require you to purchase the product first and then be reimbursed by the brand/platform. Always confirm the reimbursement details and shipping costs before accepting a job.
The JoinBrands Warning: The Risk of Inconsistent Support
While easy to join and good for high volume some brand side reviews have raised concerns about inconsistent customer support and in rare instances, payment issues with creators.
- Crucial Tip: When working on JoinBrands, document everything. Screenshot the brief, the agreed upon rate and the approval date. This ensures you have clear evidence if any dispute arises regarding payment or content usage.
In this post we are learning about Billo vs JoinBrands: Best UGC Platforms for Beginners with No Followers?
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Final Verdict: Which UGC Platform Should a US Beginner Start With?
For beginners in the US market your strategy should be as follows:
- Start with Billo: Put the effort into creating the perfect 30-second video pitch. Since their base pay starts higher ($99+) and they are video focused, your first job here will have the highest value. Use Billo to get your first 3 paid video reviews.
- Add JoinBrands: Once you have your first few paid projects, use JoinBrands to increase the volume of your applications. This platform is easier to get approved on and will fill in the gaps with photo and video gigs.
- Always Post Your Portfolio: Link your external portfolio on both platforms. The brand is hiring you not the platform.
The Golden Rule: Never accept a job that requires you to pay more than the reimbursement cost. If a brand asks you to pay for shipping, cover it but only if the campaign is clearly listed as reimbursement based.
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FAQs
Q1. Which platform is better for beginners with no existing followers?
Both Billo and JoinBrands are designed for creators without a large following. They focus on the quality of the content itself, not your audience size.
Q2. What kind of content do these platforms typically require?
These platforms primarily focus on video content such as product reviews, unboxing videos, testimonials and how to guides for various brands.
Q3. How much can a beginner expect to earn on Billo or JoinBrands?
Earnings vary significantly per project. On Billo, individual videos might pay $15-$60+. JoinBrands projects can range from $10-$100+ per piece of content with higher pay for more complex or specialized requests.
Q4. Is it easy to get accepted as a creator on these platforms?
Generally, yes. The application process is usually straightforward focusing on your ability to create good quality content rather than your social media reach. You might need to submit a sample video.
Q5. Do I need professional equipment to create content for these platforms?
While good quality is key you usually do not need professional studio equipment. A modern smartphone with a good camera, natural lighting and clear audio is often sufficient for beginners.
Q6. Which platform offers more consistent work opportunities?
Work availability on both platforms can fluctuate. JoinBrands often has a higher volume of available projects but competition can be stiff. Billo might have fewer projects but often clearer guidelines and direct communication with brands.
Q7. Are there any fees to join Billo or JoinBrands as a creator?
Typically, no. These platforms are free for creators to join and browse projects. They take a commission from the brand or a small cut from the creator’s earnings.
Q8. What are the main differences in the user experience between Billo and JoinBrands?
Billo is often described as having a more curated feel with brands directly approving creators. JoinBrands operates more like a marketplace where creators “bid” or apply for projects sometimes with a quicker turnaround.
Q9. Can I choose the brands I want to work with?
Yes, both platforms allow you to browse available projects and apply only to those that interest you or align with your style and preferences.
Q10. What is the biggest challenge for new creators on these platforms?
The biggest challenge for new creators is often understanding brand briefs consistently producing high-quality content that meets specific requirements and building up a portfolio to secure more desirable projects.
In this post we have learnt about Billo vs JoinBrands: Best UGC Platforms for Beginners with No Followers?
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