Apple could be preparing to increase the prices of its iPhone lineup as the company gets ready for its next major smartphone launch, according to a new rumor circulating online. The claim suggests that Apple may raise prices of both existing iPhone models and the upcoming iPhone 18 Pro lineup by around $100.
The rumor, attributed to a tipster on X, also points to a possible Apple launch event on September 8, 2026, where the company could unveil the iPhone 18 Pro, iPhone 18 Pro Max and its long-rumored foldable iPhone, potentially marketed as the iPhone Ultra. However, Apple has not confirmed either the event date or the reported pricing changes.
The potential price increase comes amid growing concerns about higher component costs. Recent reports have suggested that memory and other key components have become more expensive, putting additional pressure on smartphone manufacturers. Separate reports have also claimed that the estimated bill of materials for the iPhone 18 Pro could be significantly higher than that of its predecessor.
Apple already increased prices across several product categories earlier this year while leaving iPhones unchanged at the time. That move has fueled speculation that the company could eventually pass higher production costs on to iPhone buyers.
If the reported $100 increase proves accurate, the price adjustment would be relatively moderate compared with some earlier rumors that suggested Apple could introduce substantially larger increases for the Pro models. A $100 rise across the range would also provide Apple with a relatively straightforward pricing strategy.
The upcoming iPhone 18 Pro models are expected to receive several hardware upgrades, while Apple is also reportedly preparing its first foldable iPhone. Recent reports indicate that the standard iPhone 18 may be delayed until 2027, leaving the premium models to headline Apple’s September launch.
The rumored September 8 date remains unconfirmed, and Apple has yet to announce its official event schedule. For now, both the price increase and launch date should be treated as speculation rather than confirmed information. If the rumor is accurate, however, consumers could face higher iPhone prices just as Apple’s next-generation devices arrive.
