google is set to host its annual Made by Google event on Wednesday, August 12, bringing the company’s latest Pixel hardware and AI-focused products into the spotlight. The event is scheduled to begin at 6 p.m. ET (3 p.m. PT), with a livestream available online for viewers around the world.
The biggest attraction of the event is expected to be the Pixel 11 lineup, with Google unveiling the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL and Pixel 11 Pro Fold. The company has been teasing its next-generation smartphones ahead of the event, building anticipation around new hardware and Gemini-powered artificial intelligence features.
Alongside the smartphones, Google is expected to showcase the Pixel Watch 5, continuing the company’s push into wearable technology. Another anticipated announcement is the Pixel Tag, a compact tracking device that has reportedly been in development for some time. Reports suggest the tracker could include ultra-wideband (UWB) connectivity and is expected to arrive later in the year.
The event will be streamed online through Google’s official YouTube presence, allowing viewers to follow the announcements live. Although the physical event is not open to the general public, Google is bringing several recognizable personalities into the presentation, adding an entertainment element to the hardware-focused launch.
The Pixel 11 series is also expected to receive significant attention because of its pricing. The Pixel 11 is listed at a starting price of $899, while the Pixel 11 Pro starts at $1,099 and the Pixel 11 Pro XL at $1,299. The Pixel 11 Pro Fold is positioned at the premium end with a reported starting price of $1,899.
The Pixel Watch 5, meanwhile, is listed at $399. Availability and pricing can vary by market.
With smartphones, a new smartwatch and a potential tracking device all part of the event, Made by Google 2026 represents one of Google’s biggest hardware showcases of the year. Viewers can follow the livestream to see the company’s latest Pixel products, AI capabilities and other announcements as they are officially presented.
